Modi Ko Chunte Hain | BJP’s New Campaign for the 2024
The Bharatiya Janata Party (BJP) has launched its new campaign for the upcoming 2024 Lok Sabha elections, titled “Modi Ko Chunte Hain” (Choosing Modi). This campaign, which highlights the achievements and promises of Prime Minister Narendra Modi, aims to secure a third term in office for the BJP. With the opposition parties attempting to unite ahead of the polls, the BJP is determined to showcase the transformative leadership of PM Modi and appeal to the aspirations of the Indian electorate.
The Campaign Message: Weaving Reality, not Dreams
The campaign song, “Sapne Nahi Haqeeqat Bunte Hai, Tabhi Toh Sab Modi Ko Chunte Hain” (Not dreams, but weaving reality, that’s why everyone chooses Modi), encapsulates the essence of the campaign. The lyrics emphasize how India’s situation was deplorable, and then the country chose Narendra Modi as the Prime Minister. PM Modi has not only kept his promises but has also transformed the dream of a developed country into a tangible reality. The campaign asserts that PM Modi chooses the right paths and works tirelessly to fulfill the aspirations of the nation.
The Theme Song: A Reflection of PM Modi’s Leadership
The theme song of the campaign highlights various aspects of PM Modi’s leadership and his projects for different sections of society. It describes how PM Modi considers Bharat (India) as his mother and views the countrymen as God. The song praises his preference for work over fame and highlights his ability to resonate with people across the world. It acknowledges how Indian women have emerged as leaders under his leadership while instilling fear in corrupt individuals. The song also refers to PM Modi’s close connection to the ground realities of the country while reaching for the stars, symbolized by the mention of Chandrayaan (India’s lunar mission).
Building upon Past Successes: PM Modi’s Achievements
The campaign video showcases the various government schemes launched under PM Modi’s tenure, including the Pradhan Mantri Ujjwala Yojana, Direct Benefit Transfer (DBT), Har Ghar Nal Scheme, and Pradhan Mantri Awas Yojana. These initiatives have uplifted millions of lives and brought about positive changes in society. The success of the Modi government’s foreign policy is also highlighted, reflecting India’s growing stature on the global stage.
First-Time Voters: Shaping the Nation’s Future
During the ‘NaMo Nav Matadata Sammelan’ (First-Time Voters Conclave), PM Modi addressed the importance of first-time voters in shaping the nation’s future. He urged them to come out in large numbers and exercise their right to vote, emphasizing how their choice would determine the course of the nation. PM Modi highlighted the shift in the political discourse from corruption to credibility and from scams to success stories. He emphasized how India has progressed from being one of the “fragile five” economies to becoming the fifth-largest economy in the world. He expressed his vision for India to be among the top three economies globally in the coming years.
Party’s Confidence: Resonating with Mass Sentiment
The BJP firmly believes that the campaign slogan, “Tabhi Toh Sab Modi Ko Chunte Hai,” resonates with the masses and reflects the sentiment experienced by a vast majority of people. The party has adopted this campaign in tune with the feedback and the national fervor building around the ‘Modi Ki Guarantee’ mass movement. BJP President JP Nadda urged party workers to connect with the sentiment of the people and spread awareness about the campaign across the country.
Components of the Campaign: Songs, Collaterals, and More
The campaign consists of several components aimed at reaching a wide audience. In addition to the main campaign song released, which captures the essence of PM Modi’s work in an emotive tone, a foot-tapping massy song is planned for release in the coming days. The campaign will also feature digital hoardings, display banners, digital films, and TV commercials, all highlighting the achievements of PM Modi in various domains. Each component of the campaign seeks to establish the case for PM Modi as the natural choice of the people, given his track record of fulfilling promises and transforming dreams into reality.
Looking Ahead: Securing a Third Term for PM Modi
As the BJP launches its campaign for the 2024 Lok Sabha elections, it aims to secure a third term in office for PM Modi. The party is determined to showcase the transformative leadership of PM Modi and his ability to fulfill the aspirations of the Indian populace. By highlighting the achievements of the Modi government and the promises kept, the campaign seeks to position PM Modi as the natural choice for the electorate.
Conclusion
The BJP’s “Modi Ko Chunte Hain” campaign for the 2024 Lok Sabha election reflects the party’s confidence in the leadership of Prime Minister Narendra Modi. With a focus on weaving reality instead of dreams, the campaign emphasizes PM Modi’s achievements and promises fulfilled. By connecting with the sentiment of the masses and showcasing the transformative initiatives undertaken by the Modi government, the BJP aims to secure a third term in office for PM Modi and continue the journey towards a prosperous and developed India.
